In the autumn of 2018, the brand will launch a new leather jacket with the anti-flash technology, amongst other things. Since then, the company has introduced other products using the same technology, including a phone case and a leather backpack. The Ishu unisex anti-paparazzi scarf, dubbed ‘the Invisibility Cloak’, was launched in 2016, and has been used by various celebrities. It was created by Saif Siddiqi and is called the ISHU Anti-paparazzi Scarf. The technology does not work in daylight. The best results are achieved under low light conditions and at night. The concept of The ISHU dates back to 2009 when Dutch-born Saif Siddiqui took a picture of friends standing in front of a bike in Amsterdam. The website explains that the technology works best with mobile flash, as the effect is diminished with other forms of flash photography. With their patented technology they were able to block and protect the flash photograph from paparazzi. With their first product the ISHU Scarf (also dubbed the Anti-Paparazzi scarf) the brand took the world by storm and went viral worldwide. The result is a photo with the lit up scarf, while everything around it is turned into a black silhouette. ISHU is a fashion company which mixes technology with fashion. When using flash photography or video, the cube motif lights up, obscuring everything around it. The Ishu is a reflective scarf that is able to deflect the light from a camera flash to darken the rest of the. The Ishu technology consists of highly reflective material with “nano-spherical crystals coated with various alloys to produce a significant inverse retro reflective coefficient.” The glass sphere technology dramatically increases refractive surfaces through optical pattern engineering. This gave him the idea to create wearables that would distort photos when you’re not in the mood to be photographed. Die irische MTV-Moderatorin Laura Whitmore zeigt, wie der Ishu-Schal funktioniert, denn das rechte Bild wurde mit Blitz aufgenommen. In the photo, the bike’s reflector manipulated the flash of the camera, obscuring the faces in the photo. Auf Fotos unsichtbar werden Der Anti-Paparazzi-Schal. The idea for the scarf came when entrepreneur Saif Siddiqui was photographed by some friends in front of a bicycle using a mobile phone.
The link to this photo or video may be broken. For everyone who doesn’t want their picture taken, the company Ishu developed an anti-flash scarf using special glass sphere technology. The ISHU, A Clever Reflective Anti-Paparazzi Scarf That Provides Privacy From Flash Photography.
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